A 360 digital marketing strategy is a great plan that aims on reaching your target audience from various platforms. This type of strategy typically combines traditional marketing and digital marketing channels as it is integrated throughout the customer journey.

Basically, a 360 digital marketing plan will ensure that clients have a positive communication experience, regardless of their location or the equipment they use. For example, you may see a Coca-Cola ad on a billboard on your way to work. On your lunch break, you may see another ad while scrolling through Facebook. When you get home and sit down to relax and watch TV, you may find another (but more general) ad.

What are the key benefits of a 360 marketing campaign?
Brands benefit greatly from using a 360-degree marketing strategy. Here are some of the main benefits you can get from this approach.

Create more strategic sales and marketing campaigns
One of the main benefits of taking a 360-degree marketing approach is the ability to increase the reach of your current sales and marketing teams. This approach enables your marketers to create more strategic sales and marketing campaigns using current knowledge.

Understand customers and their behaviour.
The 360 approaches better brands understand their customers, behaviours, and interests. The same goes for health professionals who can understand their behaviour and habits, as well as the medical history of their patients.

Provide a more personalized shopping experience
Since user experience is so important, a 360-degree personalized marketing approach helps deliver a more personalized experience. Brands can use the data to offer a personalized experience on each of their shopping trips.

How to build more strategic 360 marketing and sales campaigns?
For your 360 marketing campaign to be effective and efficient, there are a few components that need to be included.

1. Know where your target audience is
Before you dive into your marketing campaign and create a plan, you want to know who your target audience is and where they are located. You want to narrow down your overall approach to working with your target audience's platform.

Take the time to research your target customers and where they are most likely to receive and respond to your message. You may collect Insights data from social media platforms as well as metrics from Google Analytics. Look for common ground cues that tell you about your customer demographics, preferred platforms, interests, and more, all of which will help you manage a buyer persona.

2. Set your purpose and plan
Once the "where" has been identified, it's time to determine the goal of your marketing campaign. Maybe you want to increase brand awareness or launch a new product.

Whatever the case, you need to take the research you've previously done on your target customers and focus yours based on your budget and resources. Define your goals so you can build your 360 marketing plan around them.

3. Nurture Leads with Email Marketing
Since you've developed a good contact list at this point, email marketing should be used to your advantage. Efficient email marketing can help you nurture leads and build a certain level of trust with your audience.